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Research papers

The impact of changes in retailing on promotions research

No one would dispute that over the last two decades there has been a dramatic shift in the balance of power between manufacturer and retailer. Whilst perhaps most evident is the grocery sector this has extended to roost other areas of retailing. This...

Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Author: Maureen Johnson
November 6, 1985
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Citation

Johnson, M. (1985a, November 06). The impact of changes in retailing on promotions research. ANA - ESOMAR. Retrieved May 04, 2024, from


https://ana.esomar.org/documents/the-impact-of-changes-in-retailing-on-promotions-research


Research papers

The Danish agricultural supply system

This paper deals with the structural development of the Danish agricultural supplies industry and, in particular, the future prospects for the industry. In the light of this it will be analysed how the structural development is going to influence the...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Author: Niels Jorgensen
June 15, 1985
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Citation

Jorgensen , N. (1985a, June 15). The Danish agricultural supply system. ANA - ESOMAR. Retrieved May 04, 2024, from


https://ana.esomar.org/documents/the-danish-agricultural-supply-system


Research papers

Taking stock

How then to sum up what we see so far in this decade. Certainly we have much to be pleased and proud about. Our industry well established in the business league; growing strongly in real turnover and volume terms; resilient in the face of economic...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Author: Eileen Cole
June 15, 1985
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Citation

Cole, E. (1985a, June 15). Taking stock. ANA - ESOMAR. Retrieved May 04, 2024, from


https://ana.esomar.org/documents/taking-stock


Research papers

Changes in energy supply and use into the future

A main purpose of the paper, however, was to attempt to look beyond the recession and in this connection the author conducted his own survey among European energy experts, with a view to obtaining a better appreciation of both recent energy trends...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: John D. F. Martyn
June 15, 1984
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Citation

Martyn, J. D. (1984a, June 15). Changes in energy supply and use into the future. ANA - ESOMAR. Retrieved May 04, 2024, from


https://ana.esomar.org/documents/changes-in-energy-supply-and-use-into-the-future


Research papers

Making it all happen: The co-ordinator's view

In this paper, I shall discuss two main themes, from the point of view of an international co-ordinating agency, namely: the problems of communication; the role of check lists in improving communications. Thereafter, most of this paper will be...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Michael Wilsdon
June 15, 1984
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Citation

Wilsdon, M. (1984a, June 15). Making it all happen: The co-ordinator's view. ANA - ESOMAR. Retrieved May 04, 2024, from


https://ana.esomar.org/documents/making-it-all-happen-an-exercise-of-communications-2522


Research papers

Plans or markets: The future of socialist countries

Those development trends of the economies and direction systems are important signals for the strategies of Western companies having or planning business contacts with the COMECON countries and their enterprises. Finally the paper recommends some new...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Gábor Hoványi
June 15, 1984
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Citation

Hoványi, G. (1984a, June 15). Plans or markets: The future of socialist countries. ANA - ESOMAR. Retrieved May 04, 2024, from


https://ana.esomar.org/documents/plans-or-markets-the-future-of-socialist-countries


Research papers

Is publishing management ready for the future?

Publishing managements which believe they are in 'different' circumstances from the rest of the industry will never survive the next couple of decades - even though this will be a period of tremendous opportunity. Indeed, the years already passed...

Catalogue: Seminar 1983: Publishing A Better Product
Author: Robert Heller
November 23, 1983
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Citation

Heller, R. (1983a, November 23). Is publishing management ready for the future?. ANA - ESOMAR. Retrieved May 04, 2024, from


https://ana.esomar.org/documents/is-publishing-management-ready-for-the-future-


Research papers

Pre-classifying consumers

This paper discusses current and future developments in the ways pre-classification can be used. The paper particularly examines the use of small area statistics linked to other data bases. A suggestion is also made as to how pre- classification can...

Catalogue: Seminar 1982: Classifying Consumers
Author: Bill Blyth
June 15, 1982
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Citation

Blyth, B. (1982a, June 15). Pre-classifying consumers. ANA - ESOMAR. Retrieved May 04, 2024, from


https://ana.esomar.org/documents/pre-classifying-consumers


Research papers

New challenges to market researchers (German)

The following paper gives a summary of articles from papers, which are dealing with themes of management, marketing, market research and advertising. The various aspects are summarised in 10 statements. These statements will be taken into...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Heinz Alpers
June 15, 1982
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Citation

Alpers, H. (1982a, June 15). New challenges to market researchers (German). ANA - ESOMAR. Retrieved May 04, 2024, from


https://ana.esomar.org/documents/new-challenges-to-market-researchers-german-